Today, Search Marketing godfather, Danny Sullivan highlighted a presentation being made at the current SMX conference event and I feel it’s worth sharing:

Simulated yellow highlighter pen mine.

Here, again, we are seeing experts at the highest level of the SEO world emphasizing the essential role content plays in your overall visibility, and I want to add that this is totally applicable to Local SEO and local businesses, as well. If you offer a bevy of great services, serve different areas of a town or county and need to rank for a variety of keyword phrases, investing time/money in the development of great content for your website is just crucial. Danny Sullivan’s tweet says it all, and this is a great day to sit down with a blank website page or blog post in front of you and get writing!

Categories: Local Content

---